New trending Cloud Kitchen model that restaurant owners can refer to and apply to their projects
REASON FOR THE MODEL
- Today people spend more time working at the office and less on the street. Especially after the epidemic season because many people tend to limit going to crowded places, there is a strong need to order food and receive food at home or work, instead of going directly to the restaurant.
A recent report by market research company Q&Me on food delivery services shows that up to 75% of people surveyed have used food delivery services, of which 24% are new users. , using this service for the first time due to the impact of COVID-19.
- In addition, the technology platform is ripe with many online ordering applications, cashless payment is increasingly widely applied.
Another important reason to form the cloud kitchen model is that the "investment and operating costs" are much lower than that of a traditional restaurant. Even managing and operating a virtual restaurant is simpler.
OPERATION PROCESS
- First, customers come to order through the website, the kitchen's application (if any), or through the delivery side's application such as Grab, Now or Baemin... In addition, the kitchen can be integrated put menus on e-commerce platforms.
- The data processing center to serve the cloud kitchen will have a menu management system, order processing, delivery, customer relationship management (CRM), integration of payment gateways via e-wallets or e-wallets. Bank…
- Next, the point of sale (POS) system is connected to the online ordering system and the kitchen system, displaying the order to the kitchen via electronic screen instead of printing a single as before to optimize .
- After receiving the order, the chef will conduct the process of cooking, portioning, checking and packing before delivering to the driver to ship to the customer's address.